Motivation in celebrity style.
Customer: Vision Express
Vision Express is a network of optical stores, combining medical services and sales. The company has almost 200 professional stores, in which it provides both eye tests and the selection and sale of appropriate glasses or lenses. Vision Express sells not only products of the world’s biggest brands, but also those of which it is the only distributor. As a pioneer of the optical store chain in Poland, Vision Express makes every effort to ensure the quality of customer service and a high standard of optical and ophthalmic services
Objectives and assumptions
- Involvement by retail employees in increasing the share of sales of exclusive brand glasses
- Increasing the level of knowledge about private labels
- Increase in the level of customer-service quality.
- Increase in the level of employee involvement and identification with the success of the company