We set a goal, design changes, implement, consolidate, and measure the effects.
We help change people’s behaviour and start new habits so that
- the client’s advisor proactively proposes new solutions
- the technical-support employee informs the customer that the request has been processed
- the vendor suggests new products
- members of the team exchange information
- the manager involves employees in problem-solving processes
- employees are willing to cooperate with each other
- the patient follows the doctor’s recommendation
In researching user behaviour since 2003, we have developed a platform based on two most-effective relationships between the introduction of desired behaviours and their consolidation in the form of habits.
- Reward schedules (B.F.Skinner), a mechanism which consists of reinforcing and rewarding the desired behaviour
- Social modelling (A. Bandura) – the influence of others on a given programme participant. These are persons treated as an authority, a coach, and other associates.
We implement changes by means of small steps, which introduce visible effects at the level of the organisation.
Rewarding is a feedback signal to the employee that he or she is doing the right thing. On the other hand, a feedback signal gives a sense of control and appreciation of efforts. In teams of several-dozen people, it is difficult to address praise for each of the employees. In order to turn a given behaviour into a habit, an immediate reinforcing reaction (reward) is necessary. Bonus systems work too slowly, so that the behaviour is not fixed. Thanks to the use of AI, our platform provides a customised mode of tasks and rewards and creates a personalised daily plan – like a coordinator, taking into account the individual predispositions of each employee.
The effect is that the desired behaviour is adequately reinforced, and permanent changes in the team take place at the level of the organisation.