How to shape human behaviour
We provide an incentive platform through which we change people’s behaviour. We use game mechanics, behavioural psychology, and social influences. The platform is still evolving towards an AI (Artificial Intelligence) based solution. Data and artificial intelligence allow us to adapt behavioural mechanisms to the specificity of the patient (personality, susceptibility to motivators, state of health).
And what if we could all motivate ourselves to change our behaviour more effectively? We would be healthier, more agile, and better organised. Doctors could motivate their patients more effectively to make systematic use of advice and therapy. After all, we could all achieve our goals more easily – not only those related to work, but also to private life and health. If we could manage our motivation better, the world would be a better place.
Behavioural analysis and change planning
A change in behaviour requires time and a scenario. If we plan to achieve a long-term goal (such as success in therapy), we should plan to change behaviour as a scenario consisting of multiple reward schedules (challenges). We cannot change everything in one day. We need to add new behaviours, strengthen them, check progress, and plan the next steps.
• Weight reduction
• Applying the right diet
• Physical activity.
Scenarios are built on the basis of challenges which the user (patient) perceives as a set of missions to complete. A challenge describes the task to be performed, the reward for the task performed, the conditions for receiving the reward (including the number of responses, response quality, response time), the advice/notifications related to the task, and the emotions and user context (language tone, narration, frequency, communication).
The key concept of the platform is the challenge (or mission). The user obtains information about desired behaviours (such as measuring blood pressure, running 10 km, maintaining 90% availability, sending an assessment to a doctor once a week). Each mission includes a “reward promise” (e.g. Go 10 km today and collect 100 coins or go 1 km per day and receive an increasing bonus for every kilometre travelled). The reward mode depends on the selected reward schedule. The schedules are presented in the form of missions / challenges.
The scenarios on the platform are a combination of various challenges. Some scenarios require both knowledge and the completion of operational missions from the user (e.g. the answer to a quiz is a condition for moving the user to new challenges). The scenarios make it possible to think in terms of a behavioural-change process. New missions are selected on the basis of previous results.
To avoid stress and information overload, the scenarios adjust the intensity of tasks to the user’s progress. The focus is on small steps towards bigger goals. The key issue is to ensure that the user has control over the requirements.
A scenario can be prepared by a psychologist or a doctor proposing treatment (the platform facilitates the creation of scenario templates which can be reused). Different scenarios can be assigned to different user groups (segments). As a result, we can adjust treatment to the user’s personality.
How can we change a person’s behaviour by means of incentive scenarios created and provided by Artificial Intelligence? Our idea is to use three “learning components”:
Age, location, personality traits, time of day, emotions, psychological test results
A set of challenges
The result of the application of an incentive scenario (the results of therapy in a specific period of time, USER’S SUBJECTIVE ASSESSMENT)
Daily activities, following opinions and drawing conclusions
Operational challenges are tasks requiring the user to “do something” in the real world. The task can be verified by another person (e.g. a doctor) or automatically by another system (e.g. a blood-pressure monitor). Operational challenges are related to the reward schedule (we define what the user should do and how the user should be rewarded for it)
Knowledge challenges are based on quizzes, tests and surveys. Quizzes make it possible to check the user’s previously acquired knowledge. Surveys, on the other hand, enable the collection of data (opinions) and the further adjustment of the platform to the user’s progress. The user is rewarded for the result of the quiz or for filling in the survey (in the latter case for the activity itself, without a substantive assessment).
Communication with users.
Mentors, doctors, and platform managers can communicate with users (patients) through a social-networking site or individual communication. The mobile application also has the function of sending so-called PUSH notifications, so that users receive important information immediately. Communication uses the mechanisms of the segmentation and grouping of users (we can carefully target and deliver the message to a given group of people).
The Tribeware healthcare platform also provides social-learning and social-impact functions. It operates on two levels.
Competitiveness – it is possible to define rankings of any kind, including time rankings (seasons), rankings divided into leagues, etc.
Cooperation and social proof – it is possible to observe the activity of people in a given group and to be up to date with their achievements. The platform also provides communication functions (a social-networking site) and allows users to comment on and “like” other people’s achievements.
All functions of the platform are available through mobile and web applications
Google Play (Android)
Apple AppStore (IOS)
Positive result (satisfaction)
Rewards for the accomplishment of missions and challenges in accordance with the individual therapy plan (patient, environment, pharmaceutical company)
Synchronisation with apps on user/patient devices
Missions and challenges accomplished according to specific scenarios on the Tribeware healthcare platform. Synchronisation with the application used by the user/patient.
Apple health (IOS)
Google Fit (Android).
Missions and challenges on the Tribeware healthcare platform are accomplished according to specific scenarios.
The reporting functionality of the system makes it possible to generate statistical summaries available as
- dashboards in a console
- reports in Excel
- reports generated in analytical tools
It is possible to view data on
- the number of logins,
- the allocation of points and currency,
- rewards purchased by users (number and value of transactions),
- the allocation of available points,
- the allocation of the currency held,
- a mission-performance analysis,
- a quiz-performance analysis.
The Tribeware healthcare platform is a breakthrough in motivating patients to change their behaviour in therapy. Changes are made through 3 key areas.
an incentive scenario
Planning in cooperation with managers, doctors and therapists
Tracking daily activities, opinions and drawing conclusions
Enabling the user to access the app, introducing a specific attitude (behavioural change) and developing further recommendations
Rewards for the accomplishment of missions and challenges in accordance with the therapy plan (patient, environment, pharmaceutical company)