Achieving the goals of your organisation requires a methodical approach to altering behaviour (behavioural psychology). We offer a coherent and clear process involving:
- analysis of the current state
- planning and rewarding change
- managing costs (checking there is a return on investment)
We call this entire system behavioural economics.
Example: if you want to sell products worth 100,000 euros, you have to spend a certain amount of money to motivate the sales staff. How much, on what activities, how should it be spent? The answer to this challenge is our methodology and system.
Our technology and advisory services enable an organisation to introduce behavioural changes on a large scale:
- In our system, the managers take control of the motivational budget (expressed in virtual currency). These budgets can be allocated to concrete campaigns realising the business goals of an organisation. For example:
– for a campaign to INCREASE SALES OF A PRODUCT BY 10%, X amount of the virtual currency can be allocated
– for a campaign to REDUCE STRESS AT WORK, Y amount of the virtual currency can be allocated
- Every campaign can consist of a series of tasks and behaviours. These may be operational tasks, knowledge-based or related to team communication – for example:
– MAKE 10 CUSTOMER CALLS
– ANSWER 3 QUIZ QUESTIONS
– HELP A COLLEAGUE COMPLETE A TASK…
- Particular tasks are connected to a prize scheme related to the motivational budget. Every scheme specifies the amount of virtual currency, a timescale for performing a task and how often an employee is rewarded. The choice of scheme is based on the principles of behavioural psychology depending on the effect we want to achieve. For example:
– we can reward EVERY CUSTOMER CALL, to motivate an employee to perform a task (animating)
– we can reward the completion of 10 CALLS BY 3PM, thereby motivating organising of time and achieving a concrete goal
- All the prize schemes for specific tasks can be intensified using social mechanisms (social modelling):
– through COMPETITION – rankings, leagues, competitions based on comparison with others
– through COLLABORATION – putting people into teams, providing role models, showcasing leaders using social communications
You can use our solution independently. The entire administration system and access to the analysis and reports on budgets, behaviours and effects is available through a simple WWW interface. As part of individual price plans you also receive a specified number of support hours, enabling you to quickly set things up and increase the ease of using our motivational system.
You can also leave the administration to our solution:
– The one2tribe experts (in the ENTERPRISE model). Our behavioural psychologists help set up the tasks and motivators properly and oversee the operation of the system, so as to best realise your goals.
– Our partners, with the aid of our system, introduce specific sales, HR or operational management methods [LIST OF PARTNERS]
Analysis and management mechanisms are available on our motivational platform. Thanks to the combination of our solution with Business Intelligence (data gathering and report system) you can observe on an ongoing basis how effective specific actions are (how they are changing the team’s behaviour). The whole process is managed according to the OODA cycle (Observe-Orient-Decide-Act) applied, among other places, in the USA army, as well as in the business strategies of contemporary organisations.
Observe – based on the data gathering system on the platform. This enables you to see every task performed by your team. In this way you receive ongoing information about how your goals are being achieved, how efficient your team is and which elements of the motivational process can be improved. You get the data in real time, so you can react instantly and adapt the activities.
Orient (Interpretation and analysis) – based on Business Intelligence strategies, which form part of the motivational solution. Thanks to this mechanism you can interpret the data from the platform in numerous ways. Do you want to compare two teams? Check how the organisation’s efficiency is changing over time? See how much you’re spending on motivation this month compared to last? Check the effectiveness of a specific task/activity? That’s what the analytical tools are for.
Decide (Planning) – this makes it possible to manage the entire process and the rewards for tasks (motivational budget). With every change, you can control the ROI (Return On Investment).
Act – this takes place via the motivational platform accessible by the employee (the system’s end user) [ LINK TO MOTIVATIONAL PLATFORM]
The realisation of every goal in your organisation is connected with CHANGE. If you want to increase sales, or improve customer service, you have to modify the way your team works. Typically, to achieve more, you have to act faster, more effectively and smarter. In a word – better.
Changing people’s behaviour is always related to a certain cost. To do something better, faster and more effectively, you have to spend a certain amount on it (a MOTIVATIONAL BUDGET). This doesn’t always have to mean money. The status of a worker in an organisation, the ability to acquire new knowledge, or relations with other workers are also motivators. The reward for a behavioural change may be participation in a desirable piece of training or praise from a superior. The value of such a benefit cannot be directly translated into actual money. It can be represented, though, based on a “virtual currency.”
Having a currency, we can construct a market, in which employees receive small prizes for each desirable behaviour. Of course, awarding these points is based on various mechanisms (related to behavioural psychology). We reward non-standard actions differently to systematic ones. We treat sharing knowledge differently to copying leaders.
Earning virtual currency, the employees take part in an ongoing competition in which they can exchange the points earned at the end of the day into totally real rewards.
In this way, a certain economy of behaviour is created (behavioural economics). For their actions (behaviour) the team receives virtual points which they can exchange for real rewards (prize catalogue).